Intelligent Fan Activation

AI-based and in the cloud, the Fan Manager platform enables you to easily identify, analyze, measure, and activate fans for increased revenue. All your fan data reside on our comprehensive and purpose-built data warehouse platform, which consistently provides your organization with a single source of truth. 

Solutions Screenshot

Data Ingestion

Unify data from ticketing, CRM, commerce, social media, email, and other disparate data sources across your organization. Automatically connect to more than 60 data providers through built-in pre-built integrations.

Data Cleansing

Create unified fan records with Fan Manager proprietary matching, reconciliation, and de-duplication intelligence. Establish a single source of truth on your fans with a 360-degree view of purchasing and engagement behaviors.

Data Enhancement

Enhance your fan data with supplemental information to make better connections with their social behaviors or drive deeper insights into demographics and behavioral profiling.

AI and Advanced Analytics Engine

Optimize your fan insights and activations through real-time fan scoring, predictive modeling, life-time value, and other machine-learning algorithms. Incorporate internally developed or third-party model scores and predictive attributes directly in the platform.

Powerful Search, Segmentation, and Activation

Instantly search and segment thousands of attributes across tens of millions of fans.   The Fan Manager platform automatically ingests and indexes millions of fan transactions per day, enabling you to target and analyze relevant fan behaviors.  Seamlessly build audience segments to target and push directly into your email, CRM, or digital marketing platform for activation.

Outcome-Oriented Solutions

Identify untapped pools of fans, support your season ticket retention efforts, prioritize your individual ticket sales activities, and power upsell campaigns.  Fan Manager distinct, outcome-oriented solutions advance business goals.

Multiple Access Points for Different Needs

Access Fan Manager through your web browser for audience analysis, segmentation, and activation.  Connect your existing business intelligence and reporting tools to the platform to access and directly query the underlying data.  Enable your technical resources to use Fan Manager platform APIs to co-mingle data within your own proprietary applications.


The Fan Manager platform grows as your organization’s needs evolve.  Simply add data integrations, solutions, and new capabilities as your needs grow

Four Box Graphic
"Fan Manager allows us to view our fans holistically and segment our database to improve the customer experience through personalization and increased engagement."
Cody Williams | Manager of Business Intelligence and Digital Sponsorship | Baltimore Ravens