Boston, MA – February 21, 2018 -- Fan Manager™, innovating intelligent fan activation solutions for sports and entertainment properties, today announced the new Fan Manager platform. The platform enables marketing, sales, ticketing, and analytics groups to easily identify, analyze, and activate new fans while increasing incremental revenue through ticketing, food and beverage, and merchandise among existing fans. Integrating with more than 60 third-party data providers, the next-generation platform automatically ingests and unifies raw data from these providers to give customers unprecedented capabilities for fan search and segmentation with a true 360-degree view of their fans. The platform’s proprietary machine-learning algorithms empower customers to seamlessly build audience segments, which are pushed directly into email, CRM, digital marketing, and social platforms effectively reducing fan activation time-to-market by 80%.
Monetizing Fans with Killer Audience Segmentation and Activation
“We work with some of the world’s most recognizable sports and entertainment brands,” said David Melnick, CEO of Fan Manager, “and they all are looking to create more efficiencies, identify untapped pools of fans, and leverage intelligence that will tell them what’s likely to happen and the actions they should take – the new Fan Manager platform delivers on all fronts and more.” The AI-powered, unified data platform continuously searches for revenue opportunities, delivering Netflix-like recommendations to marketing, sales, and ticketing organizations. Ingesting more than five million real-time fan transactions daily, the Fan Manager platform synthesizes disparate fan data enabling a variety of ways to drive increased revenue and improve overall operational efficiency.
The Fan Manager platform can enable customers to achieve an annual 8x ROI by:
· linking social influencers to season ticket holders to personalize offers and experiences while increasing addressable fan base;
· identifying season ticket holders at risk of non-renewal and increasing renewal rates;
· segmenting and targeting season ticket holders for increased upsell and cross-sell;
· incrementally driving e-commerce sales by linking and targeting fans across, CRM, loyalty, social, and ticketing platforms;
· increasing efficiency up to 80% by reducing activation time to market;
· improving sales conversion rates by a factor of 10; and
· increasing revenue by activating fans that look like existing customers.
Three-Click, Easy-to-Use Purpose-built Data Warehouse Platform
All fan data reside on a comprehensive data warehouse platform that consistently provides a real-time, single version of the truth to everyone across the organization. With modern and straightforward dashboards accessed through a web browser, the platform is easy to use and in just three clicks helps customers find, analyze, and activate fans. Existing business intelligence and reporting tools can be connected as well enabling business analysts to directly query underlying data. “The new Fan Manager platform is beautifully designed with easy-to-use segmentation tools for the casual user,” noted a business strategy and analytics user with a major league baseball team. “But, giving more advanced users the ability to query underlying data and having the backend serve as an operational data store – a living, breathing set of tables -- will be a huge plus.”
Fan Manager integrates with more than 60 world-class innovators of sports and entertainment solutions to provide an open and holistic multi-channel platform. The millions of data points gleaned and harmonized from these partners drives the industry’s deepest insights into fan behaviors and demographics so that, for example, customers can learn how much money fans spent, where they spent it and how they spent it.
An SaaS-based subscription model, the Fan Manager platform is quickly implemented and issued for general availability.
About Fan Manager
Fan Manager enables sports and entertainment brands to intelligently unify, activate, and monetize their fan data. Its cloud-based, AI-powered software platform aggregates fan data from more than 60 sources to create a 360- degree view of each fan’s purchase and engagement behavior. These real-time capabilities empower customers to analyze, segment, and activate fans for increased revenue. Owner-backed and headquartered in Boston, Fan Manager customers include some of the most forward-thinking sports properties in the world such as A.S. Roma, Atlanta Hawks, Boston Celtics, Buffalo Bills, and the Washington Nationals. Visit www.fanmanager.com. Follow us on LinkedIn and Twitter.
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