Fan Manager Expands Sales

Fan Manager Expands Sales Leadership with Appointment of Bob Capewell as National Sales Director
Strategic hire advances 2018 growth plans for best-in-class customer segmentation and audience identification platform.

Boston, MA – March 13, 2018 -- Fan Manager™, innovating intelligent fan activation solutions for sports and entertainment properties, today announced the appointment of Bob Capewell as national sales director. Reporting to Fan Manager CEO David Melnick, Capewell will advance company growth objectives and support an expanding customer portfolio, which includes some of the most recognizable sports brands and entertainment venues in the world such as A.S. Roma, Atlanta Hawks, Buffalo Bills, Fenway Park, Phillips Arena, and the Washington Nationals.

“2018 is a break-out year for Fan Manager and Bob will be instrumental in leading the continued fast-paced adoption of the Fan Manager platform throughout the United States and Canada,” said Melnick. Marketing, sales, ticketing, and data analytics organizations are deriving quantifiable value from Fan Manager with customers reporting an annual 5X return on investment as the platform enables the generation of incremental ticketing, food and beverage, and merchandise revenue. Fan Manager effectively reduces fan activation time-to-market and increases departmental efficiency by upwards to 80%.

“Our team works every day to make Fan Manager the number one fan activation platform in the world by harnessing our love of technology, data, and analytics with a passion to exceed customer expectations,” continued Melnick. “Bob, whose experience blends both back-office data analytics and front-office sales, shares our values and we’re delighted to have him on the Fan Manager team.”

About Bob Capewell

Most recently head of sales at Turnkey Intelligence, Capewell has more than 15 years of sports and entertainment experience with Philadelphia-area teams. He has sold tickets, managed sales and marketing teams, implemented large-scale events of 5,000+ people, and even pulled tarp for the Trenton Thunder baseball team while serving as vice president of ticket sales. In 2014, Capewell moved into industry research, analytics and data analysis, helping teams increase revenue through technology. He earned BBA and MBA degrees from the University of Miami Business School.

About Fan Manager

Fan Manager enables sports and entertainment brands to intelligently unify, activate, and monetize their fan data. Its cloud-based, AI-powered software platform aggregates fan data from more than 60 sources to create a 360- degree view of each fan’s purchase and engagement behavior. These real-time capabilities empower customers to analyze, segment, and activate fans for increased revenue. Owner-backed and headquartered in Boston, Fan Manager customers include some of the most forward-thinking sports properties in the world such as A.S. Roma, Atlanta Hawks, Boston Celtics, Buffalo Bills, and the Washington Nationals. Visit Follow us on LinkedIn and Twitter.


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Media Contact:
Jackie Thrasivoulos