The Team

The Fan Manager team prides itself on close customer collaborations that drive our customers’ success.

David Melnick
David Melnick CEO David is a 25+ year marketing and analytics technology executive with hands-on experience in building businesses that enable customers to measurably improve their marketing performance.Read More

David is a 25+ year marketing and analytic technology executive with hands-on experience in building businesses that enable customers to measurably improve their marketing performance. Prior to Fan Manager, he led the development and market launch of the Merkle Insights Platform, and was the founder and general partner of March Second. David has a BBA in finance and computer science from the University of Massachusetts, Amherst. An avid golfer, soccer player and skier, he lives outside of Boston with his wife and two children.

Eric Larnard
Eric Larnard VP of Strategy Eric has 20 years of experience leading information-based businesses across the media and entertainment, financial services, legal, compliance, and healthcare industries.Read More

Eric has 20 years of experience leading information-based businesses across the media and entertainment, financial services, legal, compliance, and healthcare industries. Before Fan Manager, he led product management at Smarsh. His work there was recognized by the Boston Product Management Association, which in 2014, awarded him their annual Best-of-Boston Prodie. Eric has also led many business lines for Thomson Reuters’ $1.5B Investment & Advisory division, including the Thomson One research and analysis platform. Eric resides in suburban Boston with his wife and eight children.

Howie Mulcahy
Howie Mulcahy Director of Technology Howie brings to Fan Manager more than 18 years of experience building and delivering innovative enterprise products.Read More

Howie brings to Fan Manager more than 18 years of experience building and delivering innovative enterprise products. An engineering veteran, he has helped scale teams and build successful greenfield products across several industries including travel, e-commerce, and healthcare. Howie directs product engineering, quality assurance, IT operations, and release engineering for the Fan Manager platform. He earned a BA in MIS from the University of Minnesota and is always on the lookout for the best steak and cheese in the Boston area.

Bob Capewell
Bob Capewell Director of Sales Bob has 15+ years of sports and entertainment experience with Philadelphia-area teams.Read More

Bob has 15+ years of sports and entertainment experience with Philadelphia-area teams. He has sold tickets, managed sales and marketing teams, implemented large-scale events of 5,000+ people, and even pulled tarp for a minor league baseball team. In 2014, Bob moved into industry research, analytics and data analysis, helping teams increase revenue through technology. Bob has a BBA and MBA from the University of Miami Business School. A sports and outdoor enthusiast, Bob is a native Philadelphian and lives outside of the city with his wife and children.

"We use Fan Manager to sell unsold tickets on game day. Our understanding of our fanbase is helping us appeal to new sponsors."
Kara Hutchinson | Director of Strategic Marketing | Boston Celtics